Digital Marketing Services

Your brand is at the heart of all marketing efforts. It’s more than just a name or logo; it’s your business’s reputation and identity, magnified across your target audience. Our aim in marketing is to boost awareness of your brand. To create an effective digital marketing strategy, we begin by understanding what your brand stands for.

Think of your brand as your business’s character. It’s about who you are, what principles you stand by, and what makes you unique compared to others in your field. These core elements shape your brand.

Every piece of marketing material we create for your campaigns is a reflection of your brand. From social media posts to email marketing campaigns, they all stem from the essence of what your brand represents.

An online finance firm sought to enhance their digital presence and user engagement through their website. Initially hosting 36 pages, the goal was to enrich the site’s content, making it more attractive and user-friendly for potential clients, particularly those within the trade and construction industries.

To enhance the online finance firm’s reach, we defined a detailed client profile focusing on the trade and construction sectors. Then, we conducted targeted keyword research to ensure the new content would be easily found by the intended audience. With this as our foundation, we developed a two-year content strategy schedule with every piece of marketing collateral tailored to ensure it addressed the ideal client’s key needs, preferences, and goals.

By focusing on what the customers needed and making sure they could find us online, we saw a big increase in people visiting the website. The numbers went from 344 to 7,083 visits, showing that our approach was working and making the website a valuable resource for attracting new clients.

Our recent project involved expanding a website from 16 to 56 pages to better serve high-income professionals that were CBD-based. This expansion led to a remarkable growth in organic visits, increasing from 371 to 2,626, which translated to a 608% increase. This success showcases the power of careful planning and effective, targeted branding.

We focused on understanding the specific needs and interests of the ideal client. By incorporating the insights gained from our initial research into our strategy, we ensured the marketing content was relevant. Our approach included optimising the website for search engines to make it easier for the professional service firm’s target audience to find them online.

The results speak volumes about the effectiveness of our tailored strategy. Not only did we significantly increase website traffic, we also strengthened the online presence of the business, making it a go-to resource for it’s target demographic.

Search Engine Optimisation (SEO) is a fundamental part of effective digital marketing. As people spend more time online, investing in digital marketing strategies, including SEO, tends to yield better returns compared to traditional methods like magazine ads, billboards, and direct mail. This approach ensures your content ranks well on search engines, making it easier for your target audience to find you.

At the core of our services is a strong focus on analytics. We keep you informed and in charge by providing monthly reports that detail the outcomes of our work, allowing you to see the progress and impact of our digital strategy on your business.

We conduct a thorough examination of your website, evaluating its speed and overall functionality to enhance the user experience. Our goal is to make your site more efficient, ensuring it’s primed to boost your conversion rates.

TMS Financials offers you a dedicated team of seasoned professionals committed to helping you reach your financial targets with intelligent tax planning and strategic financial structuring. Beyond our core financial services, we have expanded our expertise to include comprehensive digital services. This means we’re not only equipped to guide you through the complexities of financial management but also to craft and execute effective digital marketing strategies and manage campaigns tailored to your needs. We consider ourselves a holistic partner in all your financial and digital marketing endeavors, building solid relationships based on trust and results.

Discover how we can transform your financial journey and enhance your digital presence by booking a free financial health review today. Let TMS Financials show you the difference a well-rounded approach to financial and digital services can make in your future success.